What is it?

A global study into how Gen Z uses, perceives and expects corporate digital channels—from websites to careers pages, ESG content to social media. 

You’ll learn:

  • What Gen Z looks for from company communications 
  • How the next generation assess corporate purpose, transparency and inclusion
  • Formats, tone, and pathways that resonate best

Why it matters

Gen Z comprises your future employees, customers, and investors. 

Next generation report - a grey A4 landscape booklet with the headline "How the next generation is reshaping corporate digital communication. Summary report. Bowen Craggs & Co"

Download the summary report to find out how the next generation is reshaping corporate digital communication

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