Latest articles from On Point

Bowen Craggs "On Point" provides ongoing insight, analysis and trusted advice on corporate digital communications

Below are some recent articles. The full library is available to Bowen Craggs Clients

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Is your corporate website frustrating your investors?

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 27 Sep 2024

Investors are a priority stakeholder group. Can they find what they need on your corporate website?

TN Verizon interview

How Verizon opened up its employee communications to everyone

Georgia Barrett. Georgia is a young white woman with long dark hair. She is smiling. Georgia Barrett | 18 Sep 2024

Authenticity, transparency, and “inside-out” storytelling

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Innovation in sustainability governance at Novo Nordisk

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 15 Aug 2024

Video showcasing the outspoken members of the Sustainability Advisory Council conveys a strong impression of openness and honesty.

Bowencraggs Explainyourself Report 2023 Coverimg 02 Bannerimg.Png

Communicating your company's unique values, impact and personality on corporate digital channels.

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Creative Corporate Storytelling

| 13 Aug 2024

What can you learn from the best in digital storytelling right now?

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Corporate search in the age of AI

Mali Perdeaux. Mali is a white woman with chin-length dark blonde hair and glasses, and wears a dark top with small flowers. Mali Perdeaux | 02 Jul 2024

Insights on the new Google AI Overviews from SEO expert Tim Cameron-Kitchen, founder of Exposure Ninja and author of "How to Get to the Top of Google”

An infographic taken from Google Analytic's home page

Analytics at a Turning Point

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 25 Jun 2024

Should you go along with Google or try something new?

A screenshot from mondelez.com of their ESG Data sheet

Progress not perfection

Georgia Barrett. Georgia is a young white woman with long dark hair. She is smiling. Georgia Barrett | 16 May 2024

Sharing your sustainability story on corporate digital channels

A screenshot of Barclays' recent accessibility content

Six ways to sustainably improve accessibility on your site

Jonathan Holt. Jonathan is a white man with snort dark blonde hair. He is wearing a light collared shirt. Jonathan Holt | 14 May 2024

Getting digital accessibility right will never be simple, but making noticeable progress could be easier than you think.

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Where in the Marketing-Communications Solar System is the Corporate Website?

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 29 Apr 2024

Communications would say the website is near the Sun. For marketing it often seems closer to Neptune. Does the perception gap matter, and what can you do to shrink the space in between?

Image shows people walking on the spiral staircase of London City Hall with views of the Thames through the diamond shaped windows. A slate-blue colour wash covers the image. Indicates Serving customers.

How not to annoy customers on your corporate website

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 22 Mar 2024

Customers are the second largest visitor group arriving on corporate websites, according to Bowen Craggs visitor research. What are their top concerns and complaints?

Shell's 'Accessibility' site features a visual of a man holding a phone and a text box with information about Shell's accessibility endeavours.

In Conversation With: Accessibility Expert Joe Chidzik

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 26 Feb 2024

Joe Chidzik, Accessibility and Usability Consultant at AbilityNet, talks to Bowen Craggs about the importance of your end users, the social model of disability, overlays, and ways to make PDFs compliant.

Ofcom's TikTok account

Take it from the UK regulator of communications services – one size does not fit all on social

Margot Fourcade. Margot is a young woman with dark curly hair and glasses. She is wearing a necklace and a dark shirt. Margot Fourcade | 22 Feb 2024

Ofcom's Tony Finnegan emphasizes the significance of tailoring content for individual social media platforms.

The displayed video is of a vintage plane from 1956

Shell’s history archive on YouTube

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 06 Feb 2024

Shell brings its history to life through archive footage and sends the message that the company is current and innovative.

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Reinvigorating your digital company fact sheet

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 24 Jan 2024

Your company’s online fact sheet should present information in a concise, visually engaging way, offering visitors a holistic snapshot. How can you distil your company information into a succinct and dynamic overview?

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Innovation on TikTok and Instagram: the new frontier of corporate social media

Margot Fourcade. Margot is a young woman with dark curly hair and glasses. She is wearing a necklace and a dark shirt. Margot Fourcade | 14 Dec 2023

It's essential that social media and the corporate website are not separate realms, but work in tandem to build a comprehensive, consistent digital presence. Here, we give quick insights into which social media channels are most popular with corporates, and examples of innovation on Instagram and TikTok.

Rochesmall

Bowen Craggs Index Movers and Improvers

A white ampersand in a grey roundel. This team member has requested that we do not share their face online. Caterina Sorenti | 20 Nov 2023

What can you learn from the companies that have made key improvements to their corporate digital communications?

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Telling your sustainability story in a mixed-up world

Jason Sumner. Jason is a white man with very short dark hair, a short beard and glasses. He is wearing a light jacket and shirt. Jason Sumner | 14 Nov 2023

Corporate digital channels are the perfect place to make your case for good citizenship, but few companies take advantage. Why is this and where do you start?

Société Générale's News section with two articles on Rugby

Leveraging Sponsorship and Partnership Initiatives on Your Corporate Website: a look at Rugby World Cup partners

Margot Fourcade. Margot is a young woman with dark curly hair and glasses. She is wearing a necklace and a dark shirt. Margot Fourcade | 08 Nov 2023

We take a look at how companies have used their partnerships with the recent Rugby World Cup on their corporate websites.