Challenges

Your peers are facing these challenges. Are you?

Corporate digital managers face a unique set of pressures — from internal politics and complex governance structures to the constant demand to prove value and adapt fast. 

We get to the heart of these issues, distilling what we hear from clients and peers. If you’ve thought “this is harder than it should be”, you’re not alone — read below to show you why, and what to do next.

The Case for the Corporate Website

These are the most important things an effective corporate web presence should be doing for your company. How hard is your web presence working for you in each of these fundamentals?

Achieving lift-off with your relaunch

The corporate website relaunch is one of the few times when corporate communications gets the attention of the entire organisation, right up to the CEO and senior leadership team.

Three reasons your company has missed the whole point of corporate digital communications

Your company needs to treat the corporate website and related digital channels like a long-term strategic communication asset. Otherwise, what’s the point?

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Communicating your company's unique values, impact and personality on corporate digital channels.

Explain Yourself report

Who will speak for your company, human or machine?

Five recommendations for using artificial intelligence in corporate digital communications

Do you have what it takes to win the corporate digital tug of war?

Running your company’s digital presence is like fighting a tug of war

The good news is your colleagues are finally interested in digital content. That’s also the bad news

It used to be that our clients struggled to get other teams to pay attention to their own area of the corporate digital presence

If marketing and communications are converging, why are your customers still losing out?

Designing a corporate web presence that serves corporate digital, sales and marketing and your customers

When the boss asks about measurement, try flipping the question

A new way to think about corporate digital communications metrics

Why no one else cares about your corporate purpose, and what to do about it

Using digital to communicate purpose effectively

Five strategies to crack the biggest no-win situation in corporate digital communications

How to use corporate digital to communicate about ESG

Your boring corporate home page is putting people off

Three of the best home pages show how to stand out with audiences

Stop looking in the wrong places for best practice

We all keep a close eye on the big names in our industry and market to benchmark performance. Sometimes that is enough. But if you manage the corporate digital presence, you need to set your sights wider, and here’s why.

The watertight case that will keep investor relations from going it alone

The question is how do you convince everyone that you, IR, the rest of the organisation, and your stakeholders are better off joined up with one platform, one CMS and one unified set of messages?

Four quick wins to make your ‘satellite sites’ less of a nightmare

Be honest, how are you getting on with those parts of your corporate digital presence so called the satellite sites?

Why it’s time to admit some home truths about your people

Cutting through the clichés starts with admitting some home truths. This is the only way to create material about your employees and culture that is unique, convincing and authentic.